Inside Digital Marketing

All you need to know about digital marketing.

What is digital marketing?
Digital marketing refers to the use of digital channels to market products and services in order to reach consumers. It is an effective tool for increasing awareness, building trust and increasing brand awareness in the minds of consumers.

Digital marketing includes online advertising, e-mail, social media, and content marketing. Digital marketing is the process of connecting with customers online, where they spend a large portion of their time.

What does a digital marketer do?
Digital marketers are responsible for;
- promoting brands awareness
- planning and organizing digital marketing initiatives
- managing social media marketing campaigns, including picking the most suitable social media channels to use
- analyzing campaigns to determine their effectiveness
- identifying issues affecting the performance of campaigns and coming up with solutions.
- working with other team s such as designers, developers, and copywriters
- finding new ways to increase awareness and sales for brands.

What is a digital marketer good at? (Functional skills)
- Search Engine Optimization
- Search Engine Marketing
- Content Marketing
- Email Marketing
- Social Media Marketing
- Basic Design Skills
- Copywriting
- Creativity and Problem-solving
- Marketing Analytics

How to become a digital marketer
Digital marketers would benefit from the foundational knowledge of a Marketing or Communication degree.

However, Digital marketing can be learnt as long as the learner is enthusiastic about it. Many colleges offer digital marketing workshops, certifications and courses, for every type of learner and skill level; including people with no previous experience.

To make significant progress as a Digital Marketer, strive to become a specialist in a few areas while being knowledgeable about all other areas of the industry.

Where does a digital marketer work?
A digital marketer can work in any sector that requires marketing and communications services. There is no restriction to the type of sector or company a Digital Marketer can work with.

How much does a digital marketer earn?
The average net salary for entry-level Digital Marketers in Nigeria is between ₦107,000 and ₦200,000 per month.

What is the future of digital marketing?
According to the Bureau of Labor Statistics, there should be a 10% growth in job demand across the entire sector of marketing by 2026. For all careers, that rise is higher than normal.

According to the Online Marketing Institute, employers are particularly in need of qualified marketing analytics specialists, mobile marketers, content marketers, and social media marketers. Internet and website marketing, search engine marketing, and social media marketing and engagement account for the majority of the demand for marketing experts.

To remain relevant, keep an eye out for digital marketing trends and take frequent courses to refresh your knowledge on the subject.

Advice from a digital marketer
"Never let your curiosity die. Digital marketing is an ever-evolving space which requires reinventing yourself and exploring far and wide to truly find answers to people's problems."
- Obehi Ehimhen, Digital Marketing Expert

Not sure if digital marketing is the career path for you? Stay with us, we'll be bringing you more content on other career paths.

Or better still, leave a comment and let us know which career path you'd like us to explore next.

And if you're still uncertain about the path to take, we developed the I'm A Graduate, Now What? Audio Experience just for you; to help you gain the clarity you need to get ahead and stay ahead of your peers. You should listen here.

Always rooting for you,
Nubia.